The USA Olive Oil Market

The olive oil market in teh United States is poised for strong growth.  In 2020, the Olive oil industry grew by 25%, reaching the largest increase in household penetration in a decade (up to 43%). 

The market resistance to Olive Oil in the United States has always been price, Olive oil price is high relative to competitive cooking oils.  However in 2020 many consumers overcame their price sensitivity attributing the shift to Health reasons.  

But there are more than just health reasons, Olive oil is produced with no chemicals, its sustainable, its convenient and has arguably no peer among other cooking oils.

The olive oil growers in the United States believe with increased education, US consumers could learn to prize Olive oil as the socially responsible choice.